In this article I explain how Spotify's 'Ad Studio' advertising platform works. Spotify Advertising, what is it? As a brand, you can set up an audio and video campaign in no time and target by interest, geolocation or the time of day. In addition to targeted targeting capabilities, Spotify Advertising now also allows you to target based on real-time context or music genres. The target? Interest and inform the target group with your ads. There is a big difference between advertising on this platform and regular radio stations. Millennials listen much less to traditional radio stations.
For this target group, the added reach of a campaign on Spotify is no less than 10 percent. In addition, Spotify needs significantly fewer contact moments to have an impact. Thanks in part to Spotify streaming intelligences that provide unique insight into what users do at what time of day. This way you advertise at the right time, in the job function email list right place, with a relevant audience. The corona crisis affects, among other things, the changing streaming behavior. Earlier we saw that many users listened to Spotify in the car, but now this is increasingly on devices at home. Keep an eye on your target audience's new habits and respond to them with Spotify's new formats and content. Personalization is important. Especially for ads that are ideally relevant or match the preferences and needs of the user.